Make the calculation tangible.
An illustrative savings calculator inside a lead journey.
- Contribution
- Meta campaign strategy & lead qualification funnel
- Project
- Studio collaboration
- Disciplines
- meta campaigns / calculator funnel / qualification
Adjust the sample inputs.
Campaign walkthrough · sample data
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Campaign strategy & rationale +
Build an interactive estimation flow directly into the ad destination to qualify homeowner roof viability and power consumption.
The boundary. Simple arithmetic only. Not an engineering site survey, formal quotation, or solar power guarantee.
Campaign brief.
High-ticket residential solar purchases stall when homeowners find savings estimates opaque or confusing.
Work delivered.
Meta campaign strategy & lead qualification funnel
Creative and strategy.
Build an interactive estimation flow directly into the ad destination to qualify homeowner roof viability and power consumption.
Simple arithmetic only. Not an engineering site survey, formal quotation, or solar power guarantee.
The actual interface.

