Commerce / Machhli
Vibrant coastal editorial lookbook.
A colourful, tactile digital catalogue and fit guide for contemporary resort collections.
- Contribution
- Editorial web design, responsive lookbook & catalogue architecture
- Project
- Studio project
- Disciplines
- lookbook design / responsive editorial / apparel UI
Try the interaction
Interactive reconstruction · sample data
Toggle between collections. Inspect garment details.
Interactive reconstruction · sample data
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Interactive reconstruction · sample data
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How this works +
Build an interactive lookbook that transitions smoothly between Swim and Resort lines with integrated fit context.
The boundary. Catalogue and lookbook study. Direct checkout and inventory feeds are mocked.
The problem worth solving.
Boutique fashion labels struggle when standard e-commerce templates drain their print collections of character and story.
A considered approach.
Build an interactive lookbook that transitions smoothly between Swim and Resort lines with integrated fit context.
Design decision
Catalogue and lookbook study. Direct checkout and inventory feeds are mocked.
Project in context
Visit project
The actual interface.

